A Step by Step Guide to Mortgage Website Design 2021
Are you planning to have a Mortgage broker website for your Agency?
But not sure how to get starts with your Mortgage website design?
Or might be you want to redesign your mortgage website to generate more leads?
In either case, you need to know about the latest mortgage website design trends, best commercial mortgage broker website builders, along with considering a few Web optimization factors to make your mortgage website a lead generation machine.
If you are an independent mortgage broker or run a Mortgage agency, this comprehensive guide about How to create a Professional Mortgage Website: Step by Step is for you.
Please read it till the end to get a complete idea. By the way, I want to start it with a question,
Why every Mortgage Broker/ loan officer needs a Website?
Having a Website for a Mortgage Broker business is not a luxurious property to own. A responsive Business Website became a necessary marketing and sales tool for all types of business.
So, before discussing the topic elaborately, You must need to understand the importance of having a mortgage broker website in 2021! If you’re even an independent mortgage broker, it will bring the following benefits to your business-
1.Build Trust, Credibility of your Mortage Business
Building trust and credibility among the target persona is the top priority of every business.
Your Mortgage Business or Lenders business is no different.
To build trust you need to promote your vision, mission to your audience via the various platforms.
Though you can have multiple social media accounts for your mortgage business, here you’re limited by their terms.
There comes the need of having a customized business website that brings flexibility, control, trustworthiness, and branding control to your business.
Verisign’s research found that 88 percent of U.S consumers acknowledge a business with a website is more trustworthy than a business with only social media handles.
So, if you want to build a trusted mortgage business online, you need a professional mortgage website.
2.Educate your Consumer using Mortgage Website
The business which teaches consumers more about their products often sells more.
With a professionally designed mortgage broker website, you have unlimited opportunities to educate your clients.
You can just start by setting up a Blog on your mortgage website. There you can write blog posts on regular basis to educate your consumer about your industry, terms, products at zero cost.
Also, you can create resources like mini-guides, Checklists for your consumer and they will be able to download those guides and other resources by exchanging email- addresses.
It will create massive engagement in your Mortgage Business Website and will generate more leads for you.
3.Get more Customers in your Mortgage Business
If you’re serious about getting more customers in your lending, mortgage business, You need to market your service.
Like a print advertisement, traditional marketing requires spending a hefty amount of dollars to bring new clients.
But with a professionally designed mortgage broker website, you can promote your mortgage services at a little cost.
Where your targeted audience can get almost every information they need to know about your services, offerings 24×7.
And the plus point is, in your digital marketing for the mortgage business, you can measure the marketing efforts with your Website Analytics, which is impossible, unreliable in any other traditional marketing methods.
4.Improve Customer Experience for your Mortgage Business
Communication plays a substantial role when it comes to customer experience.
We love to do business with a company with whom we can communicate smoothly when problems arise in service or product.
With a professionally designed website for your Mortgage business, you can offer your clients to contact you with ease.
You can add an online contact form, Get a quotation form, a live chat option, appointment booking with a calendar option which will improve your customer support system.
5.Grow your Mortgage Business digitally
A mortgage website not only helps you in marketing or generating leads, but it can also help you to automate many business processes.
You can integrate a newsletter to send regular updates to your client, a client portal, or CRM to manage your business operations.
So as I explained how having a website designed for your mortgage business can help you scale and grow digitally, it’s time to go step by step to create a professional mortgage website. Let’s dive into the steps,
1.Book a Domain Name for your Mortgage Website
Before getting started with your mortgage website design, the primary element you need to own is a domain name for your mortgage business.
A domain name is an online business address that looks like something similar to “www. yourcompanyname.com“.
That means a domain name is a digital address using which your customers can browse your services, offerings, and other content.
If you already have a Domain name registered, move to the second step.
And if you don’t have registered a Domain Name yet, follow these steps,
- Go to the domain regsitration provider’s website, e.g www.greengeeks.com
- Look fo rthe Domain Registration page
- On the Domain Registration page, Enter your desired business name
- Check the availablity of the Domain Name
- Add to the cart and complete the registration.
- Always try to get the .com extension
- Most people like to purcahse the domain name with ther business name or something that’s related to their business.
For example: If you own a mortgage business with the name “Newport Mortgage LLC,” then you can check if you can have “newportmortgage.com” or any other extensions like “.co.uk” “.us” etc.
Now Let’s move to the second step after purchasing a Domain name.
2.Get a Hosting Package for your Mortgage Website
Once you have the Domain name registered, you need to pick a Web Hosting Package to host your Website.
Web hosting allows you to set up a Content Management system like WordPress and store all the resources, files.
And it provides the technology which allows visitors to view your website when it is configured with the domain name you have purchased.
Get a Free Domain for 1 year with the Hosting package
Recommended Top Web Hosting Providers for Mortgage Brokers:
|GreenGeeks Hosting||CHECK GreenGeeks OFFERS|
|HostGator Hosting||CHECK HostGator OFFERS|
|BlueHost||CHECK BlueHost OFFERS|
|DreamHost||CHECK DreamHost OFFERS|
Why do you need to choose a top web hosting service provider?
As hosting is where your website’s content resides.
It allows you to run your website and store all the contents. So you need the best web hosting service provider for a mortgage website.
Else you might face downtime, cheap quality support, the chance of getting hacked, and so many things you don’t want to handle.
What features to check before purchasing Web Hosting Plans for your Mortgage website
You might consider the following points except for the Yearly renewal costs of your hosting package,
- Uptime of the Hosting Provider.
- Location of the server.
- Security and related features ( SSL, backup, etc.)
- Bandwidth limit
What’s next after purchasing Hosting?
Once you have an active hosting package, you just need to connect your domain name with the hosting service.
If you purchased your hosting and domain name from a single provider, you don’t need to do anything.
But if you have purchased both from different providers ( for example, Domain from Bluehost and Hosting from GreenGeeks ), you need to connect these two services via Domain Name Server.
Though it sounds a little technical, therefore I would recommend you to ask for the support of your hosting provider.
They usually do it for you without any charge.
Now you are ready to build your mortgage broker website.
3.Select your Mortgage Broker Website Builder
Many website builders are available online, which helps you create a website.
But how will you decide which one is the best mortgage broker website builder?
Well, you should look at a few features among the available website builders or do a short assessment like,
- How easy is it to handle even if you don’t know how to code?
- How much will it cost you yearly?
- How reliable and trusted is the platform?
- Customization and design flexibility.
- Website optimization and search engine ranking factors.
Considering all the above points, we recommend choosing ” WordPress” as your mortgage website builder. You can read in detail here Why WordPress is the most popular among all other CMS.
You can also have the Elementor Pro the #1 WordPress Page Builder Plugin to customize your website according to your need.
4.Define your Website Structure
A Website structure consists of the Logo Placement, Navigation Menu, Footer Menu, Content Sections, etc.
If you define the website structure/strategy before starting the design process.
You’ll know all the important aspects to ensure your Mortgage website design meets your business goals.
You can consider it as the Blueprint of your mortgage lending website.
Therefore, list all the technical, visual, and functional elements. If you’re not getting don’t worry; ask yourself the below questions and note them down to share with an expert mortgage website designer.
- What are the primary pages you require? [ Home, About, Contact]
- The Service pages you require? [ Try to create an individual page for all services ]
- Which functionalities would you like to integrate? [ A Contact form, Live Chat, Quote form, etc. ]
- What sections do you need to put on your home or landing page to improve conversion?
[e.g., Testimonials, Contact form, a few stats about your company, Team, Portfolio, etc. ]
Please take a moment to document the answer to the above questions; whether you’re designing your own site or hiring a developer, it will make a clear picture of your requirements, goals, and approach.
5.Hire a Mortgage Website Designer
Hiring a Freelance Website Designer or a Mortgage Website Design agency is the most suitable decision if you want to –
- Design an industry-standard professional website.
- Save your times from Trial and Error.
Finding the best mortgage website design company is not as easy a task as it seems. A website design company with good experience should be your preference. Also, while getting quotes from a website design agency, you must check the
- The initial cost of designing with your documented scope of the project.
- Monthly / Yearly maintenance cost, as you’ll not be investing your precious time to update contents, backup your site, fixing minor errors every time. So it is recommended to hire the same company for maintenance as it will be smooth and hassle-free for you.’
If you have a very tight budget to hire a mortgage website design agency, you might go with freelancers. A few top freelance platforms are – Fiverr and Upwork.
While Hiring Freelance Web Designer Keep in Mind,
- The Designer has expertise in Financial website Designing.
- Check Portfolio to understand the design quality.
- Ensure if you’ll get support after project delivery.
Along with freelance website designer,
You might need a Content Writer to write content for all the pages and a logo Designer who could help you design your business logo if you don’t have it yet.
10 Key Elements to include in your Mortgage Website Design
- Certifications and awards
- Utilize the Homepage
- An About us Page
- Add FAQ Section
- Contact form
- Social Media Profile
- Free tools & Guides [ Lead Magnet ]
- Reviews & Testimonials
- Other Utility pages
1. Showcase Certifications and Awards section on Home & About page
Do you have any sought-after certifications?
For example, you may have certifications like ‘Accredited Mortgage Professional,’ ‘Commercial Certified Mortgage Service Provider,’ or ‘Residential Certified Mortgage Servicer’.
Integrate those certs just below the fold or hero section. They encourage trust in you more than you think.
Perhaps you’ve won a few awards over the years at the county, state, and federal levels?
Don’t just keep them nice and shiny on top of your shelves – take some pictures and show them to your audience.
Again, not only does it encourage trust, but it also shows that you’re one of the best mortgage brokers out there!
2.Utilize the Homepage of your Mortgage Lending website
Your home page, to draw a simple analogy, is like the exterior of a house.
There are many ways that you can be creative here.
Perhaps you could start by showing all the beautiful houses you’ve taken care of so far Or if you love the spotlight, then you can keep awesome professional photos of yourself front and center.
Here is where you must differentiate yourself,
- What makes you different from other brokers?
- How does that help the customer?
- Why should they trust you?
Integrate the different companies you’ve worked for and customer testimonials.
Pro Tip: Keep it simple. Mortgage situations may be tricky for most people, but accessing a mortgage broker’s website shouldn’t be. Take care of the customers from the moment they land on your page, and you’ll be rewarded later on!
3. Take care of the About us Page
The ‘About Page’ is one of those pages that every customer visits – before even contacting you, they would like a glimpse of your personality.
Have a team of people working with you?
Ensure that you include them and show that they’re just as capable as you are.
Happy teams can guarantee a smooth customer experience.
Suppose you have the vision to share with your audience, then this is where to do that!
Tell them your journey of becoming a mortgage broker, and not be shy when sharing a few personal details.
If customers can get behind your story, you can bet that they’ll also trust you with their cash!
4.FAQ Section on Service pages of your Mortgage Website is MUST!
Here, you can answer the most common questions that you have been asked.
Remember to focus on providing value and not inserting plugs at the end of each answer – customers will automatically come once they see how helpful you are.
You must update this frequently (even if that means every three months)!
Consistency with valuable advice differentiates your great website from the good ones.
Think about it – how many brokers give out free advice?
Free advice that is viewed by thousands of people?
Yeah, that’s the power of an incredible FAQ section!
5.Contact form should be visible
Now that you’ve shared your vision with your customers, showcased your achievements, and provided a quality FAQ section – it’s time to reel them in.
Integrate a contact at the end of your pages, especially after the ‘About’ page, so that you can immediately serve customers.
Be sure to include only what is necessary – no one likes to fill up long contact forms. Names, phone numbers, email addresses, and a residential address are often enough to get the ball rolling.
6.Blog brings traffic to your Mortgage Website
Do you know that companies with blogs produced an average of 67% more leads monthly than companies that don’t blog? Here is where you can provide updates about the industry in a much more accessible way to your customers than a legal document.
Talk about the changes in the law, industry trends you’re seeing, and what are the prime properties in your areas!
This can also be a great way to elaborate on matters that can’t fit into a 280 character tweet!
One of the best ways to educate your customers is through a dedicated blog – and this practice doesn’t decrease the number of customers you have.
Take the example of Robinhood, a trading platform aimed at younger audiences.
They have a dedicated resource center where they expand upon various stock trading topics like IPOs, day trading, penny stocks, and investment strategies.
Which platform do you think customers go to after reading such valuable content?
So don’t be afraid to share – and you won’t have to worry about generating leads!
Social media can be a great tool to make visitors feel part of the family before converting them into customers.
Suppose you’ve closed a great deal for a customer searching for a house for years – ask them if they’d be okay with taking a picture for Facebook (ideally, any platform).
If they say yes, post it and add a few interesting (or funny) details that humanize the text.
Social media’s goal isn’t just getting likes – it’s about engaging your followers.
Once you do that, the next time someone wishes to get in contact with a mortgage broker, they’ll remember your post about how you had a great time helping a customer!
They’ll want to experience that same joy that they saw manifest in the customer’s eyes.
We want to say that you should choose a name that you can scale in the long term.
Don’t choose “jessicanewportbroker” if you have aspirations for working at (or beyond) the state level.
Select a simple yet descriptive name that resonates with your personality and brand.
8.Add Free tools & Guides to your Mortgage Website
Do you know what customers can’t find on Google’s homepage?
A mortgage calculator takes their country and state’s law into mind when crunching numbers.
This little trick can boost your website ranking and leave your competition in the dust.
Have a little compendium of knowledge that you wish customers knew about the industry?
Why not write a little guide that explains those concepts to your audience so that they can set realistic expectations – and share that only after you’ve gotten their details through a contact form!
See how we’re creating a funnel on your website? When you have given so much – customers don’t see any problem sharing their details with you because you’ve already built trust.
9.Reviews & Testimonials
Reviews & Testimonials are the most useful elements for generating trust in your services.
As per research, 72% of consumers take action after reading a positive review. The testimonials encourage any new user on your website and show that you have a sales history.
So Don’t forget to add the reviews and testimonials on your Mortgage Website.
Well, would you look at that? We’re at the end already! Now that you’ve gotten a good idea about how to build your mortgage website in 2021 and what to include – we have to ask for your attention for the next few seconds! We love helping our customers build custom WordPress websites that will elevate their brands to a whole new level. If you’re interested, feel free to share it with us.